“A more complete version of Fanta’s story is told in the book For God, Country, and Coca-Cola, by Mark Pendergrast. The Fanta brand’s roots are actually in Germany. Coca-Cola has been bottled in that country since 1929. In the late ’30s, the realities of war and the unpopularity of foreign-owned firms in Nazi Germany made it difficult for Coca-Cola’s German affiliate, GmbH (in which Coke held majority ownership), to get ingredients, maintain bottling plants, or even communicate with the parent company. So the head of Coca-Cola GmbH decided to launch a new soft drink,”relying on available ingredients?
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright P. Kerim Friedman.